NEWS

The jury of Jahrbuch der Werbung (Yearbook of Advertising) has once again singled out the image campaign of the Freiburg-based LEXWARE company as the winner in the "Computer and IT services (B2B)" category. With this award, this years`s campaign, conceived and executed by REINSCLASSEN as in 2007 and 2008, scores its third win in a row.

The campaign for financial software of the Freiburg company has been expanded to appeal to new target groups among the self-employed, and small- to mid-sized enterprises. The LEXWARE brand continues to be positioned as a synonym of order in the business, no matter if it is a boutique or delivery service. The new ads show literally that even where it might least be expected, meticulous order prevails down to the smallest detail.

The 46th Jahrbuch was published in March 2009. With around 500 campaigns a year, it is one of the standard references in the media and communication business, with its excellent articles providing a comprehensive view of the German-language advertising landscape. The Jahrbuch is puclished by Econ Verlag, and edited by Peter Strahlendorf (editro-in-chief), Dr. Helmut Thoma and Willi Schalk. The articles to be included are selected by an independent jury of experts in the media and communications industry, among them editors of various highly regarded trade publications in the advertising and marketing industry as well as business journalists.

To be read more about the Jahrbuch der Werbung visit: www.jdw.de