NEWS

LeadAwards 2008: LEXWARE campaign receives award.

The LeadAwards are Germany´s premier prizes for print and online media and for communication that points to the future. They have been bestowed for 17 years now and enjoy particularly high esteem in both the media industry and in the advertising and marketing business.
One reason for the prestige of the Lead-Awards is the judging procedure, which is unique among German communications prizes: it is not possible to apply for entry - the right of nomination and selection lies exclusively with the committees fo the LeadAwards themselves.

In a complicated assessement procedure, a pre-jury searches all the relevant magazines and websites for prize-worthy works. These are the reviewed in the total context of the visual and content-oriented development of the communications market.

Subsequently they are presented to a main jury of eminent authorities, who decide on the allocation of the awards. In this way, the LeadAwards meet the highest possible standard of objectivity.
To be singled out in the category "Print Campaign of the Year" is gratifying confirmation for the client and REINSCLASSEN that the LEXWARE campaign is pointing the way to the future in the communications market.
Of course, lest we neglect to mention the three absolute top winning campaigns: gold went to BMW, silver to LEE Jeans and bronze to Hornbach.